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2 Chapter 2: Methods in Adolescence Research

Gowri Parameswaran

Learning Goals

  • Understand the history of science and research methods
  • Learn the differences between qualitative and quantitative research methods.
  • Know the special tools and designs that are specific to disciplines that explore adolescence
  • Know how raw data is framed and understood by different disciplines
  • Explore how the same problem is studied differently by different fields.

Chapter Outline

  • Introduction
  • Ideological Difference in Research Methodology
    • o A History of Research Methods
    • o Research Strategies in the Social Sciences
      • Systematic Observation
      • Self-Report/Interviews
      • Surveys
      • The Case Study Method
      • Experimental Studies
      • Time Frames for Conducting Research
    • Tools and Techniques Specific to Disciplines
      • o Biological Psychology
      • o Historical
      • o Postmodern Methodology
      • o Sociology & Cultural Anthropology
    • Data Collection & Analysis
      • o Quantitative Data
      • o Qualitative Data
    • An Illustration of Research Methods Used to Explore One Problem
      • o Problem
      • o Examples of Studies on Recycling
    • Glossary of Terms
    • References

Introduction

In the first chapter we explored the widely diverging ways in which experts view adolescence.  While the frameworks used by experts may vary greatly depending on the field they are in or the ideas they consider important, there is little disagreement that the theories and the methods used to interpret the phenomena that they see around them must be ones that their peers agree are reliable.  In other words, every field has a set of accepted practices that help determine the validity of the explanations and the predictive capacity of research studies.  Understanding the methodologies used to conduct studies, the strengths and drawbacks help others consume information in a critical fashion; the scientific community can then participate in ways to replicate, generalize or expand the findings.

Hypothesis

A hypothesis is an assertion or prediction drawn from a theory for which substantiation is
sought by the researcher

 

Most research studies begin with a hypothesis.  A hypothesis is an assertion or prediction drawn from a theory for which substantiation is sought by the researcher.  Several competing hypotheses are often used to test the validity of larger theories about phenomena. When there are no theories about a specific phenomenon, researchers may begin with fresh research questions that they use to lay the groundwork for further studies.  As consumers of knowledge it is important to know about the research methods that experts use in order to be informed about appropriate processes and to critically engage with what we read about various phenomena (Moghaddam & Moballeghi, 2008).  Knowing about valid research methods in different disciplines also helps with implementing strategies to address social issues that have an impact on individuals and communities (Singh, 2006).

Ideological Differences in Methodology

As we will see, the social sciences differ not only in the methods used to conduct science but, in the goals, and purposes of conducting research.  Most research studies begin with a hypothesis.  A hypothesis is an assertion or prediction drawn from a theory for which substantiation is sought by the researcher.  Competing hypothesis is often used to test the validity of larger theories about phenomena.  When there are no theories about a specific phenomenon, researchers may begin not with a hypothesis but with new research questions that they use to lay the groundwork for further studies.  As the study progresses, a theory might reveal itself and the researcher may be able to form a hypothesis to explore.  As consumers of knowledge, it is important to know about the research methods that experts use in order to make informed judgements about the validity and generalizability of the findings and to critically engage with the field.  Knowing about acceptable research methods in different disciplines also helps with applying these findings to real world problems and to help implement programs to address social issues that have an impact on individuals and communities.

A History of Research Methods

Researchers employ a spectrum of frameworks that are guided by their own philosophical values about what constitutes good research.  It is important to understand the history of science in order to comprehend why there is such a plethora of methods to study and explore the world around us.  Many experts point to Thomas Aquinas (1225-1274) as one of the earliest propagators of science in Europe; while Aquinas was a Catholic priest, unlike many theologians of that time, he believed that God could only be known by studying the material world.  According to him, observing and measuring the observed world (empirical science) can point the way to an accurate picture of the God’s workings in the material sphere.  Under his influence, positivism was born and today its principles dominate the sciences.   Positivists within the social sciences believe that research should operate along similar principles as the natural sciences, i.e., physics and chemistry.  The principal approach involves using the hypothetico-deductive method which means coming up with a hypothesis and then testing the hypothesis to see if it correctly predicts real world events.  Material that positivist scientists work with are typically quantitative data.

Empiricism and Positivism

Empirical research is a term used when a researcher Gains knowledge by using direct and or indirect observations and experiences. Positivism refers to the broader scientific paradigm that
asserts that only phenomena that can be observed are worthy of scientific study.

While social processes are a lot more complex than physical objects, positivists believe that using as objects of study, phenomena that are not overtly measurable in the form of quantitative data, would make for unreliable findings.  Within the field of psychology, behaviorists like Skinner and biologists who studied the relationship between the brain and behavior, underscore the importance of measurement.  One example of subjects that positivists might shy away from exploring might be the mind or the consciousness of individuals; since these cannot be observed except through self-reports, positivist researchers avoid questions that might involve individuals’ consciousness.

As researchers became interested in the functioning of the psychology of individuals, and this was difficult to explore with simply using quantitative measurements, some researchers began using qualitative data.  This kind of research is often termed interpretive.  Over the last several decades, there has been an attempt to systematize and standardize qualitative research.  Researchers who use interpretive methodologies assert that social phenomena are particularly hard to capture with reductive techniques (like numerical measurements) because they involve many factors and are complex systems.  The most commonly used methodologies by the interpretive researchers are in-depth interviews, participant observations and textual analysis.  Today, there are a host of accepted practices in qualitative research and available software that help researchers with the analysis of qualitative data.

In the last sixty years with the rise of existential philosophy and postmodern thought, researchers have questioned the very nature and objectivity of the scientific endeavor.  Postmodern theorists and researchers assert that all human lives are situated within specific moments in history and this has an impact on the very nature of science, how it is practiced and the trajectory of a field.  The hermeneutic method is a type of interpretive method that attempts to interpret textual and oral data; it abandons the idea that science should be totally objective, and researchers attempts to bridge the gap between the intentions of the author of a text and their own intentions as a reader of the text.

Today, there are a plethora of strategies of research and methodologies that follow from the strategies.  Experts use them to challenge each other to do better science and offer a more accurate picture of any phenomenon.  All these various research pathways do not offer clear-cut distinctions and practitioners use both qualitative and quantitative research methods and data analysis sometimes within a single study.

Interpretive Methodology & Hermeneutics

Interpretive methodology involves placing the participant’s experience at the center of research. Rather than working from a hypothesis, these researchers allow the findings to emerge from the data.

The hermeneutic method claims that objectivity in research is impossible. Researchers
attempt to bridge the gap between the person who communicates and those who absorb the
communication

 

Research Strategies in the Social Sciences

Most studies on adolescence is conducted within the broader field of social science though there are extensive explorations of youth in the arts and literature as well.  The major social sciences include the fields of anthropology, sociology, economics, history, law, political science and psychology.  In addition to the social sciences, the biological sciences and postmodern theory are two other ways of comprehending the phenomenon of adolescence.  Researchers use a variety of strategies depending on the field and the questions asked, the data used and the kinds of analysis that are expected to be performed on the data.  Much of the research conducted in the social sciences are empirical – the data may consist of actual human participants or they may involve documents, images etc. that are in the public domain.  When human participants are involved, there are several strategies for gathering data.  The specific strategy and type of methodology employed depend on the kind of problem under scrutiny, the availability of participants and the results sought.  In addition, the philosophical persuasion of the researcher and values they bring to the study play a huge role in their choice of methodology.  Below are some of the methods of inquiry that are most common in the study of adolescence:

 

Research Methods

Systematic Observation

This method foregrounds observing children and adolescents without intervening in any way in the study.  The two main ways in which observational studies are conducted is by using naturalistic observation and through structured observation.  The first method is when people are observed in their natural context without the researcher introducing any new element to the study, while in the latter method participants are invited into a constructed context like a lab and then observed without controlling for specific factors.

Self-Reports/Interviews

In this research method, participants are interviewed about their experiences or attitudes.  The items used may either consist of a flexible set of questions that may be continually adapted based on participant responses or the researcher may decide to use structured questionnaires, question scales and tests that are inflexible and is the same for all participants.  In the latter instance, the questions are decided by the research team before the study begins.

Survey Studies

This method involves using questionnaires that are administered to a large group of participants and provides rich quantitative data that is amenable to statistical analysis and modeling.  They provide a glimpse into processes that may operate among larger groups of people.  The sample of people to whom the survey is administered must be representative of the population that the researcher wants to generalize their findings to.  In order to get results that are meaningful and statistically significant, the researchers will have to choose a large sample of people who are often chosen by random selection

The Case Study Method

The number of participants in the case study method are small and may even constitute just one case.  The research technique often consists of examining a phenomenon in its social and cultural context.  The advantage of this method is that it is holistic and might provide a rich insight into the various aspects of the phenomena under study within a specific context.  While surveys offer a glimpse into the principles governing the behavior of a large group of people, the strength of case studies is that it offers great depth of understanding about the phenomena being explored.  The data for case studies might include a range of sources- documents, interviews, participant observation.

Experimental Studies

Independent & Dependent Variables

The intervention is the factor whose influence the experimenter wants to study; it is called the independent variable. The observed or measured responses of the participants as a result of the experimental intervention is called dependent variable.

 

This is the only method that can clearly communicate to the researcher that one or more factors are causally related to the behavior under study.  The experimental method, if well designed, can offer the field a way to establish cause and effect relationships.  The key element of an experiment is the idea of manipulating the situation by tightly controlling for the variables that might affect the consequences; experiments are thus able to make the connections between cause and effect, at least in the sample, on whom the experimental manipulation is being employed.  In an experimental design, participants are randomly assigned to groups that are then treated differently by the experimenter.  In controlled experiments, all the groups have an equal probability of being subjected to experimental treatment and the groups are similar in the most relevant characteristics.  One or more groups serve as the control groups; participants in the control group do not receive the experimental intervention.  The other group or groups serve as experimental groups and they are given the experimental intervention sometimes at varying levels.  The intervention is the factor whose influence the experimenter wants to study; it is called the independent variable.  The observed or measured responses of the participants as a result of the experimental intervention is called dependent variable.  Thus, if the experimenter wants to examine the impact of practice on a spatial reasoning test, they might have randomly selected groups, some receiving the opportunity to practice and the others not receiving the same opportunity. The opportunity to practice spatial reasoning is the independent variable and the score on the test would be the dependent variable.

Time Frames for Conducting Studies

Researchers must make choices about how long they would like for their studies to last.  The study may last for only one experimental session or they may track their participants over many years.  The longitudinal study design offers the advantage of being able to trace how individuals and communities change over time and produces in-depth knowledge about the topic in question.  However, longitudinal studies are expensive to conduct, and they often exhibit a high attrition rate as people drop out of the study.  In addition, if there are interventions instituted periodically, participants may change their natural responses because of practice or exhaustion.

In addition,  the impact of being a member of a particular cohort or generation may be mistaken for age related effects when scientists generalize from a single longitudinal study; thus for example, if a group of adolescents born in 1995 are followed from 2000 through 2011, and the researcher observes that there was a higher frequency of mental health issues in 2010 in this sample, it would be hard to attribute that to their simply being adolescents (i.e., that the mental illness is related to their age).  It could be that the recession of 2008 altered their life conditions that led to an increase in mental illness.  A research study would have to include cohorts from several generations in order to be able to make the determination that being of a age leads to a higher probability of mental illness.  Short term studies are less expensive, but they have drawbacks as well; it is harder to generalize across several time spans or cohorts of participants.  If there are interventions made by the researcher, it would be difficult to conclude that they would last beyond the scope of the study or that they would hold for other age groups.

 

Review and Reflect

REVIEW

  • What are the methods of inquiry that are most common in the study of adolescence? How do they differ? How are they similar?
  • What is the principal approach in positivism?

REFLECT

1.Given the different methods of inquiry that are most commonly used to study adolescence, if you were still between the ages of 13 and 18, which of the methods do you think would give researchers the best idea of your experiences, attitudes and behaviors?

Tools and Techniques Specific to Disciplines

All disciplines within the social sciences use the logic, reasoning and evidence to judge the validity of explanations. Surveys and observations are commonly used by researchers in the several disciplines that make up the sciences that deal with people (and in the case of biology, with all living organisms).  However, each specific discipline tend to value some methods over others because of the nature of the questions asked and the data sought. The following are some methods, techniques and tools that are rather specific to disciplines

B

Biology/ Psychology

As discussed in the first chapter, the biological view of adolescence is one of the dominant frameworks for studying the lifespan.  Both biologists and psychologists assert that it is possible to study the individual in isolation from the context in which they live.  They are more likely to believe that individuals across social contexts share certain characteristics based on their group membership.  Thus, they would assert that the normal functioning of a 16-year-old in the USA and a 16-year-old in Morocco would be the same.  According to bio psychologists, any variation from the norm is because of external influence that interrupts the normal; thus, biological and psychological researchers ‘essentialize’ groups of humans based on race, gender, age etc.  Biologists and psychologists are more likely to assert that there are universal traits that people from the same group share.  Research studies are conducted to identify these characteristics.  The focus of psychology as a field is typically the immediate environment of the child.  While sub-disciplines like social psychology and organizational psychology deal with larger environments and institutions, the center of action in a sense, is the individual and the responses of the individual to external and internal factors.

Biologists and psychologists use a variety of strategies common to other disciplines but are likely to focus on the individual or the family functioning in order to make meaning of an event.  The biological tools available for the study of adolescents has increased at a dramatic pace in the last two decades, giving scientists an unprecedented glimpse into the structure and functioning of the brain.  Some of these include:

Contrast Radiography: This tool allows for a radioactive material to be injected into the blood vessels in the brain to observe for any brain abnormalities.

The Uses of an fMRI Machine

The fMRI machine is used today to capture both the structure and the functioning of the brain.

 

Computerized Axial Tomography Scan (CT scan): This makes the whole brain structure visible to the scientist in the form of 3D images.

Positron Tomography Scans (PET scans): Captures the function of neurons and the brain by marking neurons that are active.

Functional Magnetic Resonance Imaging (fMRI): This is perhaps the most important of the all the tools developed in recent years. Scientists use this to study both structure and function of the brain without having to inject the patient with radioactive substances.  However, since it is very expensive to employ, studies using fMRI data tend to have small sample sizes and this has an impact on the generalizability and validity of the findings.

Historical Method

The growth of historiography (the study of history as an academic field) was pioneered by the German historian von Ranke (1981) who professionalized the teaching and the study of history.  He fought against the prevailing notions of that time that suggested that societies always evolved from primitive to advanced.  He proposed that each era should be studied for its own sake.  French historians in the 19th century moved the focus in history to exploring the social history (i.e., the lives of individuals and communities) of any era from the previously popular study of political history.  They emphasized the usage of materials that ordinary people used and the psychological environment within communities over governments and political institutions.  The historical method of interpreting data is typically qualitative.  Historians study a phenomenon, the various factors that led to the occurrence of a historical event and the interpretation that the data lends itself to.  Some of the best historical studies involve the study of primary documents and artefacts including those from archaeology.  An important aspect of the historical method involves source criticism; this involves evaluating the reliability, credibility and relevance of a piece of historical material.

Why the History of a Phenomenon Matters

Historians study a phenomenon or a concept, the various factors that led to the development of a concept and the interpretation that the data lends itself to. It denaturalizes all concepts and places them within a historical context.

 

One chief source of data for a historian is eye-witness testimony; it is crucial for historians to make accurate judgements about the credibility of eye-witness documentation.  The criteria for judgements of accuracy is the plausibility of the statements, the time period of the account, the internal contradictions in the data, and other corroborating evidence.  Sometimes, the information obtained by a historian may come from secondary sources in which case, the researcher has additional judgements to make about how much to rely on the source.  Some of the questions they may ask is, how close to the event was the testimony given, how complete is the account and what was left out.  In many cultures, especially those without written artefacts, oral traditions form a significant source of information about events and historical phenomena.  Historians must put these oral traditions through additional credibility tests to ascertain their validity.  As part of our study of adolescence, we will explore the historian’s view of youth experiences over the ages.

Postmodern Methodology

Postmodern theorists argue that there is not just one way to interpret our world but many; in earlier times they argue, every society had one dominating story (meta-narrative) that gave meaning to existence.  Some examples would be the Bible for Christian societies and the Koran for Muslim societies.  In modern times, with the number of images and texts that we are exposed to, those meta-narratives have given way to multiplicities of stories that depict our relationship with the world.   According to Foucault (2012) one of the main proponents of postmodernism, there is no one truth and everything is subjective or relative.  Postmodernists disagree with several other social sciences that life and society move towards endless progress.  Sociologists, for example, argue that with the help of scientific methods we can build better societies while psychologists argue that their research can lead to superior ways to address mental health issues.  Postmodernists would argue that it is impossible to know the essential nature of reality and that all renditions of reality should be celebrated; they call this the democratization of truth.  One of the strengths of this view is that frameworks from the margins and the disenfranchised are given a great deal of validity.

Deconstruction & Simulacra

Deconstructionists assert that no sign or word (i.e., adolescence) has an essential meaning except one that is artificially imposed by language.

Baudrillard refers to ‘simulacra’ as a copy with no original. He asserts that sometimes a simulacrum (i.e., Disney World) is more real than ‘reality’

 

Jean Baudrillard (1994) offered the term ‘simulacra’ (a copy with no original) that signifies the notion that material objects are no longer important in exchanges between people; according to him, ideas and representations have equal validity.  In terms of life-span theory, Disney land would be a simulacrum because there is no such land and no Disney characters in real life.  The fact that the Disney Inc. is one of the most successful of corporations demonstrates the power of symbol over substance.  In modern society, the media produces an ever-changing stream of images and ideas that are often perceived as more real than our offline lives.  Postmodernists would assert that in today’s fragmented setting, we are what we consume and are therefore highly changeable.

Deconstruction is therefore one of the important methods to do inquiry with postmodernism; Derrida (1997) was one of its principal proponents.  He asserted that the workings of institutions today can be understood by taking apart the assumptions underlying the traditions of the institution, especially nations and nation states.  In addition, for Derrida, the major ideas or traditions in modern life are built around the concept of the binary where ideas are divided into opposites (male /female, day /night etc.) and where one of the terms is given more importance or is considered more of an ideal state than the other term.  Deconstructionists thus do not locate meaning either in the author of the words, the words themselves or in the objects the words are supposed to represent.  The word ‘woman’ on the surface might point to a person with similar characteristics that we can all agree on.  However, as we probe further the meaning that we had construed for the word falls apart and each of us ascribe different images or traits to the same word- woman.  For our purposes, the same could be said of the word adolescence.  While developmental psychologists would assert that adolescence has a common set of traits that people who use the word can agree on, when we dig deeper into its origin and explore its function today, the common understanding of adolescence falls apart.  Thus, deconstructionists assert that no sign (word) has an essential meaning except one that is artificially imposed by language.  The role of postmodern theorists is to identify the tensions inherent in concepts and phenomena, especially as they are constructed in a binary fashion.

Sociology & Cultural Anthropology

Both sociology and anthropology deal with people, structures and institutions.  They study societies and hierarchies, people and their contexts.  Some methodologies that are perhaps unique to sociology and cultural anthropology are the principles of holism – that it is important to understand the relationship between elements of a phenomena in order to understand the whole.  Cultural anthropology emphasizes relativism and cross-cultural contexts with a focus on marginalized populations.  Fieldwork is an important method to uncover these patterns and engage with people in a real-world setting – thus observational studies are used extensively to help explain events.  Unlike psychologists, there is little research conducted in laboratories.  Thus, researchers in these fields, but especially anthropology, spend considerable time learning new languages and understanding rituals and practices they may not be familiar with.  Both sociologists and anthropologists attempt to understand people and societies in their own terms rather than comparing them to the social order of the Global North.  Ethnographies are very important tools to test theories; while previously constructed hypothesis may be used, in sociology and anthropology it is often used flexibly depending on new information that is being uncovered by the researcher as a study progresses.

Today, generally in the social sciences but especially in sociology and anthropology, there has been a big push to make research collaborative and to include participants in the designing and the implementation of a research project.  Some indigenous researcher/activists have called for decolonizing research and use locally meaningful methods to explore social phenomena. The participating researcher observes the community with little bias and performs the role of the interlocutor, collecting and interpreting information and providing a framework to interpret the information.

Review and Reflect

REVIEW

1.Which is the most important biological tool available for the study of adolescents?

2.What are some of the similarities and differences between research in sociology and anthropology?

REFLECT

1.Do you think that advances in technologies that access adolescents have impacted how adolescence is understood in the US?

Data Collection and Analysis

As we have seen in the previous segments of this chapter, researchers may use both primary and secondary data to substantiate their theories and hypothesis.  The data themselves come in either quantitative or in qualitative form.  Some philosophers of scientific experiments would assert that ultimately both kinds of studies fold into each other – quantitative data often use numbers to tell their story while qualitative data use verbal descriptions to summarize the findings.

Data Analysis

Quantitative Data

The aim of quantitative research is to classify data, organize them and perform statistical analysis and derive mathematical models from the evidence.  When using quantitative data, the researcher must know what they are looking for and actively looks for the relationships they are hoping to find even before they begin their study; the research plan is highly designed.  Thus, quantitative methodology works best when a phenomenon is already explored and there is consensus among researchers about the basic principles at work and the factors that may be involved in any phenomena.  Thus, in order to conduct a statistical data analysis a researcher would need to fulfil certain conditions.  Firstly, there must be a hypothesis that is an outcome of theory or previous research studies.  Secondly, the participants of the study would have to be randomly selected and would have to be representative of the population to which the findings are to be generalized.

For studies that have not been controlled in the form of an experiment, a causal connection cannot be established.  Thus, one of the simplest data analyses that establishes a relationship between 2 factors without establishing a causal connection is a simple correlational study.  One example would be the relationship between smoking and lung disease; until the biological effects of tobacco were finally demonstrated in recent years, it was impossible for researchers to identify a causal connection between smoking and lung disease.  The reason for this is that it is unethical to force random samples of participants to smoke.

In an experiment every part of the study is tightly controlled by the experimenter.  Every experiment consists of manipulating variables or factors that the experimenter is interested in. The independent variables are those that the experimenter chooses to control themselves, while the dependent variable(s) are those that change as a result of the manipulation.  For instance, if the experimenter wanted to study the impact of practice on test results, they would manipulate the amount of practice the participant was allowed (IV) and measure the test results (DV) after the various levels of practice. The participants are randomly chosen with the sample size large enough to perform a robust statistical analysis.  When the study uses well designed experiments, researchers can perform more complicated statistical tests where the independent and dependent variables under exploration can be subjected to regression models that may be better at predicting the value of the dependent variable given a combination of independent variables.  Some studies use statistical meta analytic techniques, where the results of several quantitative studies are combined to see if the relationship between variables are still valid across several studies.

The Components That Make an Experiment

Tightly controlled experiments starting with a hypothesis that is backed by prior research and findings can lead to establishing that one or more variables cause another variable to change.  When the various factors are not tightly controlled, only correlations can be asserted. The independent variable(s) (IVs) are those that are hypothesized to change the phenomenon
under study. The dependent variable(s) (DV) are the ones that change when the IVs are
manipulated.

 

Under this numerical system of data gathering and analysis, anomalies are set aside as outliers and left out of the analysis.  Thus, quantitative research is more interested in patterns than in the cases that do not conform.  The tools that are used consist of surveys, questionnaires, experiments, biological testing tools – any instrument that collects quantitative data in the form of numbers and statistics.  Since the inception of the social sciences, quantitative data is often touted as being more objective and having less bias; proponents’ reason that the answer is revealed by the numbers and not by the researchers who are said to simply implement the design.  However, critics point out that quantitative studies may be biased and lead to substantiate the prejudices of the researcher.  The study investigator must make judgements about what phenomena they are going to measure and how it will be measured.

Qualitative Method

Qualitative methods attempt to get at the ‘whole picture’ and present a complete detailed description about the topic under examination.  The data might consist of words, images, documents, and objects.  This form of research is very useful when a field is very new and has not had an opportunity to have a groundwork of studies done to establish basic principles; thus, it is ideal for conducting preliminary research.  It is typically more flexible and amenable to change as the researcher begins the study and want to change the framework or lens through which they are examining an event.  The researcher themselves is a key participant of the data collection process since they are making judgements throughout the study about what needs attention, the method that might be most appropriate and how they might want to analyze the data.  The resulting product is a very rich tapestry of information about a phenomenon.

The qualitative data analysis begins with the researcher or a team of researchers coding the data systematically.  While the analyst may have some codes when they begin the analysis, it is an ever-evolving process as the study continues and new data is introduced.  Code structures are large conceptual frameworks and questions that the researchers have before they begin the study and sometimes after they have started data collection.  Some of these may arise from the study itself; in this inductive method, the data reveals new questions to be explored.  Many studies integrate both preexisting code structures and inductive methodology; large ideas are derived from earlier studies, but specific concepts are derived from the process of the study itself.  Once the data is gathered, the researcher goes through an iterative process where after coding a few of the responses, they might go back to check the validity of the framework and try to reduce the numbers of codes to larger categories.  They may work with other researchers as a team to test the validity of the codes and the frameworks used.  Today, researchers have sophisticated software that facilitate the process of data compilation and analysis for both quantitative and qualitative data.

What Makes a Qualitative Study

Qualitative methods attempt to get at the ‘whole picture’ and present a complete detailed description about the topic under examination. The data might consist of words, images,
documents, and objects.

 

The strengths of this method of study is that it tends to be less reductive and provide a richer picture of the topics under study. Some drawbacks with this method are that the study may be time-consuming, the results of the study less able to be generalizable if the sample size is very small, and the researcher may get drawn into the lives of the participants to the extent that they lose their objectivity and may become active in the life of the person or community under study.  While both qualitative and quantitative methods have the problem of observer paradox (where the results are altered simply because the phenomenon is being observed), there is a higher likelihood of the problem occurring in a qualitative study.

Review and Reflect

REVIEW

1.What are the main differences between quantitative and qualitative data?

2.What are some main strategies in how these research methods are performed?

REFLECT

1.Have you ever conducted research?

2.What methods did you use for collecting data?

An Illustration of a Problem and its Exploration in Various Disciplines Problem

In the face of environmental degradation and climate change, the importance of recycling is an important issue that individuals, communities and governments are looking to address.  There are many dimensions to explore the issue – from the individual behavioral level to community factors and to governmental policy.  Clearly, there are many questions that researchers could ask pertaining to this problem.  What are some traits of people who are likely to engage in recycling behavior?  How is recycling behavior related to brain functioning?  How can we educate people to recycle?  What are some social factors that lead to recycling behaviors?  How do economic factors and government policies contribute to recycling?  The study method would depend on the questions that researchers ask as well as their judgment about how best to get answers to their questions.

Examples of Studies on Recycling Behaviors

McCarthy & Shrum (1994) working from within the discipline of psychology hypothesized that values must have a strong relationship to recycling.  They used a values scale that had been pretested and collected self-reports of undergraduate students’ recycling habits; thus, this research is a survey since the questions were all filled out by the interviewees. Oskamp et al (1991) conducted phone interviews and asked their 221 respondents from one city about their recycling behaviors.  Since they had oral interviews, but the questions were unchanged from one participant to another, the method would be called an interview survey.   Hopper & Nielsen (1991) conducted a survey initially but followed up with an experiment where they had neighborhood leaders encourage community members to recycle.  They found that peer encouragement increased recycling behavior.  The authors used two strategies – survey and experiments.  Schultz (1999) observed a neighborhood of 605 families and then conducted experimental interventions in recycling behavior giving families feedback on their recycling.  They found that interventions helped increase recycling.  The authors used both naturalistic observation and used the results to guide the next stage of their study which was an experiment.  Miyafodzyeva & Brandt (2013) conducted a meta-analysis of 63 published studies to understand the factors that contribute to recycling behavior; they concluded that convenience, moral norms, environmental concern and information as the most important factors that affected recycling behaviors.  Annamalai (2015) explored the issue of recycling from a biological framework; he examined the impact of recycling on the health of the workers in the field.

The methods described above are mainstream social science research methods that involve human participants. Some examples of deconstruction and historical research studies also demonstrate the richness of those methods.  Cooper (2010) did a study of a historical view of treating waste in Europe questioning the very notion of what is considered ‘waste’, as it varies from one time period to another.   Hyatton & Burns (2007) used deconstruction methodology to analyze governmental policies towards wildlife management and noted how human relationship to environmental conservation is socially constructed.  Similarly, Lee & Ha (2019) explore recycling as a culturally embedded activity with the social context determining the what, the how and the why of recycling as they are determined by cultural variables and values.  They use the postmodern deconstruction method to explore their topic.

The reader can see that there are a variety of ways to conduct research depending on the questions the researcher asks, their disciplinary backgrounds and research training, the kinds of data that are feasible to be gathered, and the kinds of data analysis tool that the researcher has.  One of the most important factors that is often underemphasized in the dissemination of the results of research studies are the values that researchers hold about the nature of knowledge itself as well as what kind of society the researcher might want to help build.  Many of the disagreements between researchers can be traced to these values.  However, some criteria that all researchers hold dear is the value of being methodical in their analysis and allowing other researchers to test the validity of their findings through discipline appropriate methods.

Exercises

Review and Reflect

REVIEW

1.What specific methods were used to conduct research regarding recycling behaviors in this study?

REFLECT

1.How might the research methods used to study recycling behaviors be used to study other social issues you deem important?

 

Glossary of Terms:

androgens

anna Freud

Bronfenbrenner

concrete operational stage

Darwin’s theory

depression era

digital divide

dopamine

dual systems model

entwicklungsroman

Erik Erikson

estrogen

exosystem

formal operational stage

industrial revolution

intersectionality

Jean Piaget

Lev Vygotsky

macrosystem

mesosystem

microsystem

nationalism

neurorealism

panopticon

patriotism

preoperational stage

progesterone

pruning

psychoanalysis

puritans

sensorimotor stage

serotonin

Sigmund Freud

social Darwinism

Stanley hall

testosterone

zone of proximal development

 

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